Digital Asset Management (DAM) consists of various processes regarding "management and decisions concerning ingest, metadating, indexing, archiving, search and distribution of digital assets" (from wikipedia.org)

Digital assets are "Rich Media Files"; images, video, animations, layout files, sound files and presentations, which can be actively and efficiently managed using Digital Asset Management software. By introducing a digital asset management strategy, you can ensure optimal conditions for the digital media files throughout the organisation.

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