Digital Asset Management in short short, structured management of digital media files. It is the archiving of files, enriched with metadata, and the possibility of automation of compression and distribution for on- and offline marketing and communication channels. Download and read this free white paper, and increase your knowledge on digital asset management.
Digital Asset Management (DAM) is the range of processes that allows archiving and managing of digital assets in an organization or company. Digital assets (assets) means images, video, presentations, animations, PDFs and artwork. Digital assets are the file elements within the organization that have a long life, and which represent either an intellectual or commercial value. The files are prepared in such a way that they can be used in many different contexts and on many different platforms.
This whitepaper presents an overall picture of the organization that can benefit from implementing a Digital Asset Management strategy. 5 good reasons to invest in a DAM system are presented, and the potential for return on investment is discussed. We also look at how an organization can approach the process in the best way possible, and provide an estimate of the project phases, from the initial ideas to running a DAM system in parts or in the entire organization.
As a decision‐maker, with this white paper in your hand, you have a better basis for developing a strategy for managing digital image and media materials in the organization and how to simplify cross‐media marketing and communications.
Download free whitepaper on DAM